Changing the name of your company

Pat Matthews writes about changing the name of to Mailtrust: “The first challenge in the naming process was coming to the realization that we needed to change our name. Even though we knew our name was flawed, we spent a lot of time, money, and energy building our brand over the years. And all things considered, I think we did a pretty good job. Weâ??re no Nike or Yahoo!, but in our industry, people know who we are. Starting

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