A recent survey from Pew Internet shows that 11% of U.S. adults (or approx 22 million people) have iPods or MP3 players. The study didnâ??t take into account teens or younger as the survey was only taken from those 18 years or older. Some of the other interesting stats from the survey:
– iPods/MP3 players are gadgets for the upscale. Fully a quarter (24%) of those who live in households earning more than $75,000 have them; 10% of those living in households earning $30,000 to $75,000 have them and 6% of those living in households earning less than $30,000 have them.
– Those who use the internet are four times as likely as non-internet users to have iPods/MP3 players, probably because internet users can get much of the music they enjoy online. Fully 15% of internet users have iPods/MP3 players, compared to 4% of non-internet users. And the more advanced the internet user, the more likely it is that he has an iPod/MP3 player. Those with six years or more of internet experience are twice as likely to have them as those who are relative internet newbies (those with less than three years experience).
– Broadband access is strongly associated with ownership of iPods/MP3 players. Some 23% of those with broadband at home have iPods/MP3 players, compared to 9% of those who have dialup connections. And those who have broadband access at home and at work, are the most likely of all to have iPods/MP3 players. Almost a third (31%) of those with broadband all around them have iPods/MP3 players.
Additional details can be found here. The study illustrates an impressive market penetration for these devices, but Iâ??d be interested in seeing some trends. Is the market growing? Has it stabilized? Iâ??m especially interested in seeing how digital music player usage correlates with the gains in the satellite radio market. Are these complementary markets or are the mutually exclusive? I own both, but as weâ??re starting to see convergence, it will be interested to see how it all plays out.
