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Gently Introduce the Product

Respect your customers, but gently introduce them to a better product:

Oskar’s didn’t just bring in its own selection of hand-crafted brews, though; the tap line includes draughts from competitors, such as Left Hand and New Belgium. “We’re all about promoting great beer in general,” Gray said. “Introducing craft beer to the consumer is so important to us. When someone orders a Coors Light, we serve it with a 3-ounce sample of Mama’s Little Yella Pils.”

(via 43 beers and a Cajun Creole menu | Boulder County Business Report)

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