Gently Introduce the Product

Respect your customers, but gently introduce them to a better product:

Oskar’s didn’t just bring in its own selection of hand-crafted brews, though; the tap line includes draughts from competitors, such as Left Hand and New Belgium. “We’re all about promoting great beer in general,” Gray said. “Introducing craft beer to the consumer is so important to us. When someone orders a Coors Light, we serve it with a 3-ounce sample of Mama’s Little Yella Pils.”

(via 43 beers and a Cajun Creole menu | Boulder County Business Report)

Tom currently works in developer relations for IBM Watson. A serial entrepreneur, he's been the founder of numerous startups including Investify and StatsMix, a Techstars alumni company. Tom lives outside Boulder, Colorado and in his free time he's an avid rock climber, skier, and trail runner.

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