Thoughts on technology, investing, marketing, and entrepreneurship.

How Social Media Really Works

Great thoughts on building your products from A Whole Lotta Nothing:

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need “social media marketing” after all.

(via Daring Fireball)

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2 Comments

  1. Yeah, people who try to promote their own products before even developing it properly are just laughable. I mean come on – try working a bit more on the thing you're trying to sell.