NBC’s President, Jeff Zucker, wants his top news anchors (Brian Williams, Katie Couric) to have blogs.
Zucker said he was considering a blog for Williams and could envision a similar blog for Katie Couric, the co-host of NBC’s “Today” show. He noted that the morning program hadn’t changed its format much in more than a decade.
Does anyone really care? Will the fact that these two have a blog make me want to seek out NBC for news and information? I think not. This is a perfect case of big media jumping on the bandwagon. And if it’s not painfully obvious, way late I might add.