Never Underestimate the Power of a Quick Fix

I’m always interested in learning more about successful customer service implementations. This is probably one of the most important areas for any business to focus on, but it always seems that’s there is room for improvement in any company. Keeping customers happy has to be your top priority. On that note, I read an interesting article from Local Tech Wire entitled Customer Service: Never Underestimate the Power of a Quick Fix by Ed Gagnon.

Have you heard the statistic that 82 percent of all complaining customers will repurchase from you if their complaints are answered and resolved quickly?

Compare that to statistics which state that only 54 percent of customers whose problems are solved will repurchase if the solutions donâ??t come quickly, and a mere 29 percent come back if their complaints are made but not resolved.

The lesson here is that everyone loves a Mr. Fix-It, and if you can be that handyman for your customers, they will remain your customers.

Some startling stats that really hit home how important your customers are for repeat business. No company is perfect and not every customer wail be satisfied from day one, but being proactive and quickly assisting customers will encourage repeat business. Give this article a read. Gagnon provides several tips on how to help customers quickly.

Tom currently works in developer relations for IBM Watson. A serial entrepreneur, he's been the founder of numerous startups including Investify and StatsMix, a Techstars alumni company. Tom lives outside Boulder, Colorado and in his free time he's an avid rock climber, skier, and trail runner.

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