Thoughts on technology, investing, marketing, and entrepreneurship.

Category: Marketing

Online polls with PollDaddy

Richard MacManus of Read/WriteWeb writes that PollDaddy has launched into public beta. I’ve seen so many of these apps that I’ve largely ignored them. I figured if and when I had a need for a poll, I’d go check them all out. PollDaddy looked simple enough to get started though that I finally tried creating a […]

Squidoo review

I finally had a chance to play around with Squidoo last night and I’m impressed. As Seth Godin’s brainchild, I had been meaning to fully check Squidoo out for some time now. Some have questioned the usefulness of the service, but I have to disagree. Squidoo can’t be evaluated against creating a blog or having […]

New EvolvePoint web site launched

EvolvePoint launched its newly redesigned web site yesterday and I have to say it turned out fantastic. At the same time we were redesigning the EvolvePoint site, our new service, FeedCraft, was also being integrated into the same look and feel as the EvolvePoint corporate site. To do both of these together actually took a […]

Click fraud exposed

The Washington Post has an insightful article on click fraud. To Texas-based Auctions Expert International LLC, it was an easy way to make money on the Internet. Sign up with Google, which functions as a kind of online ad agency, and agree to let the online giant place ads on your Web site. Then, every […]

Super Bowl productivity losses?

Earlier this week, outplacement firm Challenger, Gray & Christmas announced that the Super Bowl would waste productivity to the tune of over $1 billion. When I saw this news item, I immediately wondered how could this be possibly measured. Especially due to the fact that Sunday evening is not typically a work day for the majority of folks. From reading more into their study and other commentary, I’m still extremely skeptical. The best analysis I can give this study is one word: silly. I suspect they were only trying to get some headlines with the press surrounding the Super Bowl.

The fundamental aspect of their research is that the discussions at work, web surfing, arguments, etc. both prior to and after the game, contribute to a massive loss in productivity. I would counter their arguments with this one of my own – people will waste time regardless of the event or topic of the week (or day or hour). Employees naturally need to to communicate and generally participate in discussions and activities that do not appear to be directly productive to the enterprise. But as anyone who has ever worked a day in the corporate world, an 8 hour day is not 8 solid hours of non-stop work. People will take breaks, chat, and generally waste time just to get through the day.  That said, it doesn’t matter what the event is as they will find something to talk about or read up on the web. What’s next? Will Challenger, Gray & Christmas perform a study on the effects of the recent tsunami disaster to worker productivity? Give me a break.

Additional links on the topic:

Booker Rising

Ben Maller


Replace Google public service ads with Amazon affiliate products

I’m sure many of you have had this problem. Some of the pages on your site have not been indexed by Google yet and the ads are displaying the public service ads. Now not to be miserly or anything, but the whole point of placing ads on the site was to generate revenue. And the last time I checked, free public service ads are driving revenues to neither Google nor my site. Since Google can be notoriously slow to index pages sometimes, especially new sites, I began researching solutions for my other blog, All Climbing. What I found was a free Perl script called AGAR, Amazon/Google Ad Replacement.

AGAR allows you to replace the Google public service ads with Amazon product links using the . The script is simple to modify. You then just upload it to your cgi-bin directory and then tell Google AdSense to replace the public service ads with the URL to the AGAR script. AGAR looks similar to the Google AdSense ads and can also use the same color scheme.

Beginner's Guide to Business Blogging

has just published Debbie Weilâ??s new . If you havenâ??t yet checked out ChangeThis, go there and explore right away. There are manifestos from the likes of , , , , , , Al Gore, and just to name a few.

Debbieâ??s guide is a good overview of blogging and the potential for blogs in business. For experienced bloggers, much of this you already know. For those new to blogging (especially business blogging) or for those trying to justify their use in corporate settings, this is a canâ??t miss reference.

Iâ??d advise visiting ChangeThis or Debbie’s site and downloading the guide as it’s free until January 25, 2005. After that itâ??s $29 from her website.