Thoughts on technology, investing, marketing, and entrepreneurship.

Category: Marketing

Using Web 2.0 technologies for marketing podcast

Last month I participated in a podcast with Tom Myer of Triple Dog Dare Media and Myles Bristowe of VividContext on leveraging Web 2.0 concepts in marketing programs. We had a lively discussion that covered a full range of topics including the benefits and potential pitfalls of using RSS, blogs, social networks, and other buzzwords […]

The Perils of Consumer Inertia

I want to watch my favorite NFL team, the Pittsburgh Steelers, every week. It’s really that simple. Not living in Western Pennsylvania anymore, the only way to guarantee this is to have DirecTV as my service provider. Currently, I have Comcast digital cable. The service isn’t very good, just like all the other cable companies. […]

iPhone launch hype, the day after

I wasn’t planning on purchasing an iPhone (primarily because I’m on T-Mobile), but I’ve been watching the hype and subsequent launch with great interest. I love smartphones and tend to buy a new one every six months or so. Partly because of new features I *need* and the rest is I just love playing with […]

Podcast Available on Using RSS for Marketing

SXSW has finally posted the full audio podcast of the panel I moderated called Using RSS for Marketing. In addition, a short highlight video podcast was posted as well. Check them out to get a feel for the content at the SXSW conference and learn about marketing with RSS from the panelists which included Emily […]

Web Development and User Friendliness

I saw the following quote in the comments of a blog post today: Itâ??s been developed using newest web2.0 technologies so itâ??s fast and user friendly. This was written by the developer of a newly released web application. I’m not trying to embarrass anyone here, so I’ll leave off the name and the application. So […]

Regional sites using Internet marketing to promote area launched yesterday with the goal of aggressively seeking and attracting retailers to Roanoke, Virginia. The City of Roanoke, with the efforts of Stuart Mease, have done an excellent job recently of implementing a Internet based strategic marketing plan to promote the region’s opportunities and economic development efforts. From blogging to MySpace to videos on […]