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Dangers Related to Upgrading Customers

…from a business perspective, account limits like Basecamp has for the number of active projects can be a double-edged sword. On one hand it’s an opportunity to upgrade customers and have them pay you more money each month. On the other hand, it forces customers to revise their position, and if you’re not doing a […]

Gently Introduce the Product

Respect your customers, but gently introduce them to a better product: Oskar’s didn’t just bring in its own selection of hand-crafted brews, though; the tap line includes draughts from competitors, such as Left Hand and New Belgium. “We’re all about promoting great beer in general,” Gray said. “Introducing craft beer to the consumer is so […]

Interesting Quotes on the Apple iPad

Those who are worried that the iPad will cut into sales of the iPod Touch or the MacBook are the same people who worried that McDonald’s (MCD) chicken nuggets would cut into hamburger sales. Successful expansion into new categories is always a good thing. Apple did it. They created a new category within the mobile […]

My Technology Prediction for 2010

This is the time of year when everyone gives their predictions for the upcoming year. I usually shy away from this for the simple reason that if I could accurately predict anything I’d be much wealthier. That said, there is one trend that I believe will truly take shape in 2010 the way it has […]

The Secret About Writing

Peter Michaud on the secret about writing: If you’ve never written anything thoughtful, then you’ve never had any difficult, important, or interesting thoughts. That’s the secret: people who don’t write, are people who don’t think.

Upgrading to Snow Leopard

I upgraded my MacBook Pro (February 2007 model) to Snow Leopard last week and I’m just starting to finish finding all the small issues as well as improvements. Here’a a brief overview of what I’ve found so far for anyone considering the upgrade. Improvements The upgrade freed up over 10 GB of space of my […]

Steve Jobs on Marketing the iPod Touch

It makes me feel better about my own marketing efforts to read that Steve Jobs and Apple had trouble with the initial marketing of the iPod Touch: “Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told […]

Lean Startup Dinner with Eric Ries

Last night I attended the Lean Startup Dinner with Eric Ries hosted by TechStars. If you’re not familiar, Eric writes the Lessons Learned blog and actively promotes ideas for running lean startups based on his experiences. I’m particularly fond of the minimum viable product (MVP) concept and have been using that from the beginning with […]