The Wall Street Journal has a nice article on business blogs. Nothing terribly insightful or new, but interesting to see mainstream picking up on what many of us are already aware of – how important blogs are becoming to the enterprise. The article discusses a few cases of companies successfully using blogs including GreenCine, Wark Communications, Red Line Performance & Restoration, Nerve.com, and Stoneyfield Farms.
Maybe I’m biased from reading too many blogs, but some of these companies blogs are much more appealing than their corporate sites. Not only do they have more useful information, often times the look and feel of the site is better.
