The building buzz panel covered ideas and techniques for increasing the buzz for web projects without spending money on advertising. Here are the notes:
– on creating a brand
- make yourself part of the brand; make yourself, employees, and fans famous
- need a face or a central figure to the venture
- myspace is important tool â?? regardless of opinion of it, you have to be on there (Joanna Angel)
- attach a personality to a brand
– need to have exceptional content first
– never forget youâ??re a member of your own community
– content needs to be updated on a regular basis; as soon as it looks like nothing changes, people donâ??t come back anymore
– need to give back to the people that give back to you
– need to have a strong off-line presence â?? for example, holding parties
– perform search engine optimization
– the press as a driver of buzz
- press is a mixed blessing
- buzz just doesnâ??t happen
- become the expert – someone finds you when they need someone to talk about a subject
– people who are successful want to be mentors; find them
2 Comments
Great info there, Tom. I’ve been intrigued with buzz marketing recently, and am trying it out on some new projects of mine.
Keep up the good work!
Thanks Josiah. With buzz marketing, it appears there’s no single strategy that works well. It looks like a series of trial and error approaches is what most companies end up with. If you have any success stories, please let me know.