This session discussed The Cluetrain Manifesto and what has happened in the 7 years since it was published. Doc Searls, one of the original authors, highlighted the panel. Here are the notes:
– seven years ago, there was a disconnect between what was happing on net and what was being publicized and funded (Doc)
– cluetrain.com published 95 theses in 1999; the book came out in 2000
– Jakob Nielson said they defected from marketing and sided with markets
– the Internet is still about connecting people â?? this is where the most bandwidth goes (email, chat, etc.)
– sense the passion underneath the language
– is the Internet becoming the product manual these days? When you have a problem, you Google it because someone has already had this problem
– starting to see more collaboration
– Doc says Microsoft is actually a good example of Cluetrain company â?? radically interesting stuff going on with their 300+ bloggers; Sun another good example with all of their bloggers
– Doc says he doesnâ??t see how having a lot of bloggers blogging in a company can hurt
– non-profits are doing a great job using blogs â?? can relate to people with what they care about, able to reach a broader group easier
– predictions for 7 yrs into the future
- appropriation of the living room â?? RSS video subscriptions into the living room
- gaming â?? as a basic human trait that goes along with conversation
- the un-bundling of TV
- huge explosion of independent movie and video production
- in the long run, the larger trend is independence â?? the industrial age is gradually coming to an end
- many more women will be owning and running companies
– weâ??re defined by how we/companies deal with difficult people not easy people
– weâ??re writing without editors, so weâ??re editors for each other
– Docâ??s amazed of how many really different conversations are going on in the blogosphere
