Corporate Twitter usage for marketing

I’ve praised Twitter many times already, but we’re starting to see more companies use the service effectively for marketing and customer support. Silicon Alley Insider posts a list of the top corporate Twitters worth following. At the top of their list are @comcastcares, @zappos, @jetblue, and @southwestair While many bloggers have praised Comcast for its use of Twitter, I would just add that some caution is needed (especially in the case of Comcast). It’s very easy to use a service

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