PaidContent.org reports that Weblogs, Inc. has been purchased by AOL for as much as $35 million. Congrats guys. The acquisition is interesting though from a large media versus the traditionally independent blogger point of view. The Weblogs Inc network, despite having many great blogs, was itself “big media” in the blog world. You just have to wonder what will happen to the overall network of sites. If you have enough cash to pay for more “professional” bloggers, don’t you become just another news outlet and lose some of the charm that are blogs?
More details from the AOL press release:
Weblogs, Inc., founded in September 2003, is a privately-held, venture-backed company. Weblogs operates a media network, launched in January 2004, of 85 blogging sites covering a range of subject matters. The company features more than 100 independent, freelance expert bloggers producing over 1,000 blog postings weekly – providing rich, unfiltered content for millions of dedicated blog visitors and contributors.
Weblogs produces blogs in specialized, ‘niche’ consumer and trade markets, with over 30 million monthly web page views and 25 million monthly RSS page views per month. Weblogs’ more popular blogs include: Engadget (technology), Autoblog (automotive), Joystiq (gaming), Cinematical (films), Blogging Baby (parenting), Luxist (luxury), Gadling (travel), The Wireless Weblog, SlashFood, and TVSquad.
Weblogs will become a wholly-owned, stand-alone subsidiary of AOL. It will operate with full editorial control and independence.
AOL members and visitors to AOL.com will be provided with access to Weblogs’ content in a number of areas. Links to Weblogs’ 85 unique blogs will be seamlessly embedded and integrated across the AOL service, such as the Personal Finance Channel, the Autos Channel, the Travel Channel, the Games Channel, the Television Channel, and at AOL News – among others. Weblogs content will also be integrated within AOL, Inc.’s network of properties, such as Moviefone, AOL Music and Netscape. On AOL.com, visitors will be able to connect to Weblogs via the ‘LiveWeb’ and ‘People Connection’ links on the homepage.