Thoughts on technology, investing, marketing, and entrepreneurship.

Closing EvolvePoint and FeedCraft

Last month I announced to all our FeedCraft customers that EvolvePoint would be shutting down the service. I’ll be writing more about why I think the product did not become as successful as planned; but regardless of the reasons, the economic realities made the decision inevitable.

I founded EvolvePoint in 2004 initially performing management and IT consulting work in the Washington DC area. In 2005, I moved the company to Blacksburg, Virginia to be part of the VT KnowledgeWorks program and focus on our main product, FeedCraft.

Now that FeedCraft is closing, I have also decided that it’s appropriate to close EvolvePoint and start fresh with the next venture (more on that in an upcoming post).

I learned a lot over the past three years and even though the product failed, the entire process was a success in many ways. Throughout the process I made many mistakes and hopefully learned enough to avoid making them in the future. I’ve already started writing a series of posts covering some of what I learned. Not only do I hope this helps other entrepreneurs, but I also believe by writing these lessons down they’ll help me in the future.

As a side note, we’re selling the FeedCraft assets. If you have interest, please contact me.

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  1. Hi! I just found FeedCraft today, and noticed the website itself doesn’t say anything about it shutting down. I was surprised to find this blog post on my Internet search. It looks like it was a great service! Sorry to see that it’s gone.