MarketingProfs.com has a good summary of podcasts and podcasting. I’ve written about podcasting before, but I still haven’t gotten around to trying it out.
Podcasting has the power to change the way rich media information is broadcast. It’s kind of a mix of the Web, TiVo and portable consumer electronics, all in one.
The interesting angle of this article is that it’s geared specifically for marketing professionals. Thus, there is a discussion of why podcasting will be important for marketers going forward and why they should be considered in marketing efforts.